Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Episodes
389 episodes
The Untapped Power of Your About Page and Founder Stories
Is your "About Us" page just a brochure, or is it driving real connection? In this episode of Content Amplified, host Ben Ard sits down with marketing veteran Courtney Klepsch to discuss why the "About Us" page is the most undervalued asset on ...
•
16:37
Using Creative Risks To Stand Out In Niche Industries
Discover how to transform dry technical concepts into high performing creative campaigns that stand out in crowded niche markets. In this episode of Content Amplified, Ben Ard sits down with GinaRenee Autrey to discuss how she successfully impl...
•
16:25
How Core Customers Drive Content and Growth Through the Loyalty Loop
Discover why the traditional marketing funnel is outdated and how the "Loyalty Loop" can actually help you scale growth 10 times faster than awareness campaigns alone. In this episode of Content Amplified, Ben Ard sits down with Deborah Shapiro...
•
17:16
The end of brand "martial law."
For decades, brand management was about control. You policed the logo. You enforced the guidelines. It was, as Lee Phenner puts it, "martial law".But in a world of infinite channels and user-generated content, rigidity is a weakness. If ...
•
15:00
Surviving the ChatGPT Era of Slop Through Radical Brand Authenticity
Discover how to rise above the "ChatGPT era of slop" and ensure your brand's unique voice isn't lost in a sea of robotic prompts.In this episode of Content Amplified, host Benjamin Ard sits down with marketing veteran Chantal Sagnes to d...
•
15:26
Authentic Product Marketing and Storytelling in the Age of AI
Discover how to balance the incredible speed of AI with the absolute necessity of human connection in this deep dive into the future of product marketing. In this episode of Content Amplified, Ben Ard sits down with seasoned marketi...
•
16:18
How to Personify Your Brand Through Vulnerability and Feedback
The common advice to "post three times a day" is often a recipe for burnout rather than business growth. True marketing success comes not from manic frequency, but from a sustainable system that embraces the inevitable chaos of entrepreneurship...
•
14:40
Why Your PR, Social, and Paid Teams Must Stop Operating in Silos
Integrated communications is not just a marketing tactic; it is an operating system where paid, earned, shared, and owned media stop operating in silos and start reinforcing one another to drive measurable outcomes.In this episode, Ni...
•
17:09
Stop Posting "AI Slop": How to Build a Human-Led Content Engine
What does travel guru Rick Steves have to do with enterprise software marketing? Everything. Rick didn’t just build a business; he built an empire by treating his content—his guidebooks and shows—as the actual product, a strategy that modern B2...
•
15:11
Content Amplified will be back in 2026!
Just a quick update, no more episodes are going live on Content Amplified until January of 2026, so enjoy the holidays!
•
0:51
Are Sales and Marketing Truly Aligned?
In this episode we interview Kelley Hippler, Chief Revenue Officer, on what real sales and marketing alignment looks like when revenue is the shared scoreboard. What you'll l...
•
18:12
How Do Insights Sharpen Your Positioning?
Learn how to sharpen positioning with real customer feedback.In this episode we interview Bernie Goldenberg, Fractional PMM Leader, on how customer insight shapes posi...
•
18:03
How Do You Win Media Placement?
In this episode we interview Paul Hemingway, a marketing leader at Lighthouse Foods, about how smart brands choose media channels wh...
•
16:12
Lessons from 30 Years in the Industry
In this episode we interview Val Capone, Director of Marketing and Communications at civil engineering and planning firm, Matrix Design Group<...
•
15:27
How to Capture Customer Stories That Close Deals Faster
Are you tired of "feature dumping" on prospects only to see their eyes glaze over? In this episode of Content Amplified, Ben Ard sits down with Kelsey Smith, Director of Digital Ma...
•
16:42
Can Content Marketing Tackle Invasive Catfish?
In this episode we interview Matthew Scales, Seafood Marketing Director at the Maryland Department of Agriculture, about how he ...
•
14:53
Personalize your webinars at scale with AI
In this episode we interview Matt Dornfeld, Global AI Go-To-Market Lead at Commerce, about using workflow automation and large language models to person...
•
15:21
Is Your AI Content Just Noise?
In this episode we interview Rosemary Ajuka-LeCroy, about how marketers can use AI to cut through content overwhelm instead of adding to it. What you'll learn in this episode:...
•
17:26
Can Experiential Marketing Transform Your B2B Strategy?
In this episode we interview Laliv Hadar, SVP of Marketing at Invision Communications, an experiential marketing agency, about how brands can use live exper...
•
16:32
Do We Still Need Human Writers?
In this episode we interview Crystalee Beck, founder of Comma Copywriters, a content marketing agency, and a long-time champion of words that connect. She shares how her team blends AI tools ...
•
18:52
Are Form Fills Finally Dead?
In this episode we interview Sarah Renner, VP of Marketing Strategy and Analytics at MarketBridge, a go-to-market growth firm. She shares two decades of experience helping brands shift fro...
•
17:20
Is AI Rewriting Content Authority Rules?
In this episode we interview Paramita Bhattacharya, a full stack marketing leader with 25 years in technology, spanning Fortune 500 giants and high growth startups across brand, pr...
•
18:54
Is Authenticity The New Professionalism?
In this episode we interview Rachel Grace, journalist turned marketer and founder of Gallant Creative. She shares how brands can win by being more human, not more polished.What ...
•
21:15
