Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Do You Cut Through The Content Noise?
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In this episode, we interview Michael Jensen, Director of Marketing at Boostability, a company specializing in SEO for small businesses. Mike shares insights from his extensive career in content and marketing and his work on viral campaigns like “Will It Blend?” at Blendtec. He provides practical strategies for standing out in today’s overwhelming digital content landscape.
What you’ll learn in this episode:
•Key elements to crafting memorable and impactful marketing content
•Lessons from successful campaigns, including the “Will It Blend?” phenomenon
•Tips on setting effective goals and metrics for content success
•How creativity in marketing can transform a “boring” brand
•The role of AI in amplifying content efforts and unlocking efficiency
•Techniques to enhance brand recall and client engagement