Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Simplicity is a Marketer's Best Friend
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In this episode, we interview Stevi Ginolfi, Director of Content Marketing at Deseret News, about her streamlined approach to content strategy and the power of saying “no” in marketing.
What you’ll learn in this episode:
•How to identify and prioritize core audiences for impactful content
•The “Cheesecake Factory vs. In-N-Out” approach to content focus
•Strategies for testing and refining content to optimize engagement
•How to simplify and adapt content for different platforms, like Threads vs. X (formerly Twitter)
•Tips for communicating simplification strategies to leadership with data-driven insights