Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Can Research Elevate Your Content?
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In this episode, we interview Justin Ruiss, a seasoned equity and primary researcher at BWG Strategy, where he bridges the worlds of data and marketing.
What you’ll learn in this episode:
•Strategies to gather impactful primary research for marketing
•How to use KPIs to measure content effectiveness and industry health
•Tips for transforming research data into engaging, educational content
•Methods for humanizing metrics to create relatable, actionable insights
•Why sentiment analysis can set your content apart from others
Justin shares a wealth of insights for anyone eager to create content that informs, educates, and resonates.