Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Is Email Marketing Broken Beyond Repair?
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In this episode, we interview Phil Pilalas, an experienced marketer with over 13 years in the field, including roles in nonprofit radio and extensive in-house marketing expertise.
What you’ll learn in this episode:
•Why email should be more than a direct response tool
•The impact of new technologies like Heymail and Superhuman on inbox curation
•How to shift email content from transactional to trust-building
•Strategies to approach email as a “social feed” channel
•Why quality content should feel worth paying for—even in email