Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Do Jobs to Be Done Shape Content?
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In this episode, we interview Kavi Kardos, Director of Organic Growth at KlientBoost, a performance marketing agency. Kavi brings her wealth of experience in content marketing and SEO to discuss how the “Jobs to Be Done” framework can supercharge your content strategy.
What you’ll learn in this episode:
•How to create content that resonates with customer pain points and aspirations.
•Strategies for collaborating with customer-facing teams to gather actionable insights.
•The importance of addressing top- and middle-of-funnel content beyond product features.
•Methods for measuring success when content doesn’t have a direct revenue tie.
Visit Kavi's website as well: https://kavikardos.com