Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Are You Writing Content for the Wrong Audience?
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In this episode, we interview Blair Felter, a seasoned marketing professional. Blair shares her unique perspective on the importance of creating content that prioritizes existing customers over chasing new leads.
What you’ll learn in this episode:
•Why focusing content on existing customers can be more valuable than prospect-driven strategies.
•How customer-centric content can drive lead generation without gimmicks.
•The importance of authenticity and transparency in building trust with your audience.
•How to adjust your content distribution strategy for better organic engagement.