Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
What Makes a Winning Content Strategy?
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In this episode, we interview Megan Effertz, a seasoned business transformation executive with vast experience in sales, marketing, and leadership roles across multiple sectors. Megan shares her insights on how to develop an effective content strategy and the importance of aligning it with the broader business objectives.
What you’ll learn in this episode:
•How to create a content strategy that supports your business goals.
•The difference between content strategy and content tactics.
•Key steps to analyze and refine an existing content strategy.
•The role of AI in automating tasks and enhancing creativity.
•How marketing teams can collaborate with sales for better alignment.