Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Repurpose your Content with Earned Media
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, we interview Jake Wengroff, Senior Consultant at Technica Communications, specializing in public relations and content strategy for clean energy and climate tech industries.
What you’ll learn in this episode:
•The essentials of earned media and its impact on PR success.
•How to repurpose content for greater media exposure.
•Key strategies to pitch your content to publications effectively.
•The value of patience and persistence in the PR process.
•How to navigate paid vs. earned media opportunities.