Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Do You Create a High-Impact White Paper?
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In this episode, we interview Katrina Doell Mullaney, a seasoned content marketing expert with a background in sports, healthcare, and commercial real estate. Katrina shares her journey from journalism to content marketing and walks us through her process of creating a successful white paper for her current role at DLC Management.
What you'll learn in this episode:
- How to ideate and develop a white paper that attracts investors.
- The value of analyzing previous data to improve marketing strategy.
- Why ungating content can drive higher engagement and consumption.
- How to leverage relationships and data to build credibility in marketing.
- Tips on integrating content with larger business initiatives, like trade shows and industry partnerships.