Content Amplified

How Can Systems Thinking Transform Your Marketing?

Masset - Content Amplified

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0:00 | 21:57

In this episode, we interview Jessie Rogers Lazzarino, a seasoned content marketer with a diverse background in writing, editing, and systems design.

What you'll learn in this episode:

  • The essence of systems thinking and its application in content marketing.
  • Practical steps to introduce and implement systems thinking within a marketing team.
  • Tips on creating unified editorial calendars and documentation systems to drive efficiency.
  • Examples of low-cost systems that maximize content use across channels.
  • How to identify opportunities for building systems that enhance collaboration and minimize redundancies.

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