Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Can Systems Thinking Transform Your Marketing?
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Masset - Content Amplified
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In this episode, we interview Jessie Rogers Lazzarino, a seasoned content marketer with a diverse background in writing, editing, and systems design.
What you'll learn in this episode:
- The essence of systems thinking and its application in content marketing.
- Practical steps to introduce and implement systems thinking within a marketing team.
- Tips on creating unified editorial calendars and documentation systems to drive efficiency.
- Examples of low-cost systems that maximize content use across channels.
- How to identify opportunities for building systems that enhance collaboration and minimize redundancies.