Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
The Difference Between Performance and Search-Driven Content
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In this episode, we interview Alex Magann (alexandria-says.com), a seasoned expert in content marketing and SEO strategy at Bobby, an innovative infant formula company. Alex shares her journey from leading SEO at Wayfair to her current role, where she spearheads content and organic acquisition strategies.
What you'll learn in this episode:
- How to differentiate between performance content and search-driven content.
- Steps to integrate search-driven strategies with performance content for maximum impact.
- Key metrics to measure the success of multi-channel content strategies.
- Insights into the future of SEO and content marketing in a world dominated by AI and social media.