Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
What Is Human-Centric Content?
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In this episode, we interview Mackenzie Gilstrap, a seasoned B2B content marketer currently working for an architecture and design firm. Mackenzie shares her insights on how to create human-centric content that builds genuine relationships and trust in B2B marketing.
What you'll learn in this episode:
- The definition and importance of human-centric content in B2B marketing.
- How to engage employees to become content creators and storytellers.
- Tactical advice on integrating human stories with product and service information.
- Methods for tracking and communicating the success of a human-centric strategy.
- Ideas for expanding this approach to customers and clients.