Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Why Is Content Marketing Hard to Measure?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, we interview Alyssa Cuda, a seasoned content marketer with over eight years of experience in B2B tech, including roles in cybersecurity, fintech, and supply chain logistics. Alyssa shares her journey into content marketing, highlighting the unique challenges of measuring content's impact and the importance of aligning strategies with business objectives.
What you'll learn in this episode:
- Why content marketing measurement is challenging and how to overcome it.
- How to build a measurement framework that aligns with business objectives.
- The difference between service and strategy content marketing roles.
- Tips for gaining internal buy-in and communicating success metrics effectively.