Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
What Does SEO Look Like in 2024?
•
Masset - Content Amplified
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, we interview Arissa Dimond, an experienced SEO copywriter and content marketing expert. Arissa shares her journey into the world of SEO, the evolving landscape of search engine optimization, and the impact of AI on modern content strategies.
What you'll learn in this episode:
- How Google's latest updates and AI features are changing SEO practices.
- Key strategies for proving expertise and authority in your content.
- Practical tips on optimizing for Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
- How to leverage bylines, quotes, and credible data to enhance content authority.