Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
"How Does Data Shape Your Content Strategy?"
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Masset - Content Amplified
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In this episode, we interview Zuleika Medina, a seasoned marketing professional. Zuleika shares her insights on the critical role that data plays in shaping and refining content strategies.
What you'll learn in this episode:
- The importance of setting clear KPIs before diving into data analysis.
- How to identify and focus on metrics that truly impact your content strategy.
- Strategies for getting your team on board with data-driven decision-making.
- Practical tips for centralizing and analyzing data to drive content improvements.
- The balance between content creation and the time needed for meaningful data analysis.