Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Why your content doesn't need a sales pitch
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In this episode, we interview Aubrey Byron, a content marketing manager at Authentic8, a cybersecurity startup. Aubrey shares her insights on how to create content that genuinely adds value without pushing a hard sales pitch.
What you’ll learn in this episode:
•The importance of providing valuable, non-salesy content.
•How to build trust and brand awareness in a niche market.
•Strategies for measuring the impact of content on lead generation.
•The benefits of leveraging subject matter experts in your marketing strategy.
•How to successfully run ungated events and webinars for brand awareness.