Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Making Relatable Content
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In this episode, we interview Sarah Bozarth, a seasoned product marketer with deep experience in multifamily property management. Sarah shares her journey from leasing consultant to her current role in product marketing, offering insights on why relatable, easily digestible content is crucial in today’s market.
What you’ll learn in this episode:
•Why short-form, relatable content resonates more than technical details.
•The importance of authenticity in video content and simple tools to create it.
•How to effectively use customer feedback and analytics to guide content creation.
•Strategies to use relatable content in both sales and marketing.