Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Can GIFs Elevate Your Brand?
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In this episode, we interview Alix McAlpine, VP of Revenue at Giphy.
What you’ll learn in this episode:
•The role of GIFs in modern storytelling and branding
•Strategies for creating effective and engaging GIF content
•How businesses can leverage GIFs for marketing and communication
•Insights into Giphy’s partnerships and advertising models
•The impact of generative AI on GIF creation and marketing