Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Can Marketing Have a Seat at the Table?
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Masset - Content Amplified
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n this episode, we interview Shuchi Sarkar, CMO of LTI Mindtree.
What you'll learn in this episode:
- Strategies for transforming marketing from a cost center to a growth center.
- The importance of customer insights in shaping marketing strategies.
- How to measure and demonstrate marketing's impact on the sales funnel.
- Tips for fostering innovation and accountability within marketing teams.
- Techniques to influence and shift company culture towards a marketing-centric approach.