Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Does Consumer Research Drive Content?
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Masset - Content Amplified
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In this episode we interview Claire Hastwell, head of content marketing strategy at Great Place to Work.
What you'll learn in this episode:
- Practical strategies for conducting consumer research
- How to leverage customer feedback to shape content
- The importance of empathy and understanding in content creation
- Real-world examples of successful content marketing initiatives
- Tips on collaborating with sales and customer success teams for insights