Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Can Content Segmentation Boost Engagement?
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Masset - Content Amplified
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In this episode, we interview Gal Fontyn, a seasoned tech marketing expert with years of experience. Gal shares his insights on how content segmentation can significantly enhance user experience and drive better engagement.
What you'll learn in this episode:
- The triangle approach to content segmentation: brand awareness, pain awareness, and solution awareness.
- How to create top-of-funnel content that educates a broad audience.
- Effective middle-of-funnel strategies to build trust with potential champions.
- The importance of bottom-of-funnel content for showcasing specific use cases and solutions.
- Techniques for using account scoring to track and optimize content performance.
- Common pitfalls in content creation and how to avoid them.