Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Is Branding Making a Comeback?
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Masset - Content Amplified
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In this episode we interview Alan Magee, Vice President of Marketing for Empire Portfolio Group.
What you'll learn in this episode:
- The resurgence of branding in the marketing landscape
- Differences between performance marketing and brand-focused strategies
- Tactical approaches to understanding the consumer journey
- Effective ways to communicate change within an organization
- Methods for empathizing with consumers even if you're not one of them