Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Relationship-Based Content Vs. Transactional Content
•
Masset - Content Amplified
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, we interview Noressa Kennedy Hinkler, an experienced marketer with a background spanning nonprofit agencies, national brands, and award-winning teams.
What you’ll learn in this episode:
- The difference between transactional and relationship-based content.
- How to create engaging content that builds lasting relationships with your audience.
- Examples of powerful marketing campaigns that drive both engagement and transactions.
- Strategies for sourcing ideas and engaging with your target audience.
- Balancing the creative and analytical aspects of marketing.