Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Are You Testing Boldly Enough?
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Masset - Content Amplified
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In this episode, we interview Erin Del Ponte, SVP of Marketing at Swanson Health.
What you’ll learn in this episode:
- Strategies for effective testing and learning.
- The role of leadership in supporting a test-and-learn environment.
- How to manage segmentation across multiple generations.