Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Should you Gate More Content?
•
Masset - Content Amplified
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, we interview Reed Gusmus, the Chief Marketing Officer at Profisee, a company specializing in master data management software.
What you’ll learn in this episode:
- The strategic role of gating content in B2B marketing.
- How to determine which content should be gated.
- The impact of gated content on perceived value.
- Effective use of data enrichment with gated content.
- Real-life examples of successful gated content strategies.