Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How to Develop Content for Every Stage of the Funnel
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Masset - Content Amplified
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In this episode, we interview marketing director Hannah Bauer (Hannah's portfolio site).
What you’ll learn in this episode:
- The importance of understanding your user before creating content.
- Techniques for identifying and addressing customer pain points.
- Strategies for creating content that aligns with every stage of the buyer’s journey.
- Insights on segmenting your audience based on problem awareness.
- The value of storytelling in B2B marketing.