Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Does Reception Marketing Work?
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Masset - Content Amplified
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In this episode, we interview RJ Licata, the Senior Director of Marketing at Terakeet.
What you’ll learn in this episode:
- The evolution from permission marketing to reception marketing.
- How to tailor your content to what consumers are already looking for.
- Strategies for optimizing owned assets to maximize their value.
- The importance of building relationships with consumers before they are ready to buy.