Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Do You Get Internal Buy-In for content?
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Masset - Content Amplified
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In this episode, we interview Andrew Mounier, a seasoned marketing expert with over 15 years of experience. Andrew has a diverse background, from working with pre-revenue startups to serving as a CMO for a $500 million ARR company.
What you’ll learn in this episode:
- Effective strategies for securing internal buy-in for content initiatives.
- The importance of consistent communication within departments.
- How to create compelling budget proposals for content marketing.
- The role of AI in enhancing content creation without compromising quality.
- Tips on managing up and across departments to align marketing goals.