Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Can You Master Content Attribution?
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Masset - Content Amplified
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In this episode, we interview Deidre Hudson, a seasoned marketing expert with extensive experience in data analysis and content marketing.
What you’ll learn in this episode:
- The importance of balancing performance and brand marketing.
- Key strategies for effective marketing attribution.
- How to track and measure the 95% of your audience that isn’t ready to purchase.
- The role of data in understanding and improving customer journeys.