Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Building a Story Bank
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, we interview Lyndal Cairns, a seasoned marketing strategist and former journalist who has creatively transitioned into the world of marketing. With a rich background that started in journalism and transitioned to spearheading a social media program for a health charity in Australia, Lyndal brings a unique perspective to modern marketing challenges.
What you’ll learn in this episode:
•How a “story bank” can revolutionize your content strategy by organizing and prioritizing ideas.
•The practical steps to creating a story bank using simple tools like spreadsheets or notes apps.
•Tips for maintaining an up-to-date and relevant story bank that aligns with business goals and marketing campaigns.
•Strategies for extracting maximum value from a story bank by aligning content with organizational needs and market dynamics.