Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
What’s Trending in Marketing for 2024?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, we interview Abdul Rastagar, Head of Marketing at Lexitas Pharmacist Services. Abdul shares his unique journey from an organic chemist to a leading marketing executive in the niche field of ophthalmology clinical trials. His insights provide a rich understanding of today’s marketing dynamics.
What you’ll learn in this episode:
•Importance of First Party Data: Understand the critical shift from third-party cookies to first-party data due to new privacy laws.
•Balancing Privacy with Personalization: Learn strategies for balancing consumer privacy with personalized marketing.
•AI and Marketing: Insights on navigating the complexities of AI in marketing, respecting privacy, and adhering to new regulations.
•The Power of Video Content: Discover the significant impact of video content in B2B marketing and how to effectively leverage it.
•Optimizing the Marketing Tech Stack: Advice on streamlining your tech stack to improve efficiency and reduce costs.