Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
"Be the TV show, not the advertisement"
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In this episode, we interview Shannon Ragan, the Director of Content Marketing at Authentic8 and co-producer/co-host of the Needle Stack podcast. Shannon delves into her journey in the marketing world, emphasizing the collaborative and creative nature of content marketing and how it has been a pivotal aspect of her career.
What you'll learn in this episode:
- The transformative shift in marketing strategy from traditional to value-driven approaches.
- How "Be the TV show, not the advertisement" became a mantra for more authentic customer engagement.
- The impact of ungating content and focusing on providing real value.
- Practical strategies for content marketing that enhances brand trust and engagement.