Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
7 Steps for Maximizing your Content Impact
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In this episode, we interview Amanda Morrison, the Lead of Product Marketing at Vivino. Amanda brings a wealth of experience from her journey through various facets of content creation and strategy to her current role, where she merges her passion for wine with her expertise in content and product marketing.
What you'll learn in this episode:
- The fundamentals of Amanda's seven-step framework for maximizing content impact.
- Insights on integrating content strategy with product features to enhance user engagement.
- Effective methods for testing and analyzing the resonance of different content elements with audiences.
- Strategies for documenting and sharing content impacts across organizational and digital platforms.