Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How to get the most value out of your internal experts?
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In this episode, we interview Elliot Volkman, the Marketing Director at Drata and host of the "Adopting Zero Trust" and "Mastering the Art of Failing" podcasts. Elliot brings a unique blend of journalism background and marketing expertise, particularly in the cybersecurity domain, to discuss enhancing brand identity through internal thought leadership.
What you'll learn in this episode:
- How to identify and elevate internal experts to enhance brand visibility and authenticity.
- Strategies for creating a more relaxed and genuine content environment that reflects your brand’s true ethos.
- Insights into balancing professionalism with personality to engage audiences more effectively.
- Techniques for leveraging AI to augment content creation without losing the human touch.