Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Does Employee Advocacy Boost Business?
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Masset - Content Amplified
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In this episode, we interview Amber Rhodes, a seasoned professional in B2B SaaS marketing at a Series A startup. Amber shares her journey from freelance beginnings to becoming an influential figure in content marketing and employee advocacy programs.
What you'll learn in this episode:
- The basics and benefits of employee advocacy programs in a small to mid-sized business.
- How personal branding within a company can amplify its social media impact.
- Strategies for encouraging employees to engage authentically on social platforms without mandatory content sharing.
- The importance of executive buy-in and its role in fostering a culture of advocacy.
- Practical advice for measuring the qualitative success of advocacy efforts on platforms like LinkedIn.