Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How to humanize your content?
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Masset - Content Amplified
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Season 1
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Episode 44
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Welcome back to another episode of Content Amplified. In this episode, we interview Kaite Rosa, who leads the brand at Axonius, a cybersecurity company.
What you'll learn in this episode:
- Insights into launching and leading a major campaign with Simone Biles and its impact on brand humanization.
- The strategic approach to differentiating brand messaging in the cybersecurity industry, moving away from conventional militaristic themes.
- The importance of storytelling in brand campaigns, including the unique method of not mentioning the product directly to foster stronger emotional connections.
- Metrics and measurements essential for evaluating the success of brand messaging campaigns.
- Future directions in storytelling and humanizing the cybersecurity sector, focusing on practitioners' stories and flipping the narrative away from stereotypes.