Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Create more persuasive marketing messages: lessons learned from a competitive debater
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Welcome back to another episode of Content Amplified. In this episode, we interview Sarah Harland, the Director of Demand Generation at Endor Labs, who shares her extensive background in B2B SaaS, content marketing, and her journey from writing Google ads and blog posts to leading a shift towards more persuasive and meaningful marketing strategies.
What you'll learn in this episode:
- The evolution of content marketing from high-volume blog post creation to focusing on quality and persuasive messaging.
- The significance of abandoning traditional lead generation tactics in favor of building brand awareness and recall.
- Insights into crafting persuasive content using a structured framework derived from competitive debate principles.
- The importance of understanding the real problems faced by customers through direct conversations and how to source effective problem statements.
- Strategies for creating content that resonates with audiences by addressing their needs and presenting compelling solutions.
Join us as Sarah delves into the intricacies of modern marketing strategies and shares actionable advice for creating content that not only attracts but also engages and converts.