Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How to align your content with the customer journey
•
Masset - Content Amplified
•
Season 1
•
Episode 39
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Welcome back to another episode of Content Amplified. In this episode, we interview Sara Giddens, Director of Industry Marketing at Kahua.
What you'll learn in this episode:
- The significance of aligning content with the customer journey for more effective marketing.
- Insights into the remarkable increase in marketing sourced opportunities and the reduction in marketing qualified leads, demonstrating efficiency in targeting the right audience.
- Strategies for crafting content campaigns that cater to different stages of the customer journey, from awareness to decision-making.
- The importance of data-driven decisions in content marketing and how to utilize analytics for optimizing campaigns.
- Tips for gaining cross-functional buy-in for journey-based content strategies, highlighting the collaborative effort required for successful implementation.