Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How to Build High-Performing Content Teams with AI and Expertise
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Welcome back to another episode of Content Amplified! In this episode, we interview Vanessa Hartung, a seasoned B2B content marketing expert with over 15 years of experience in the field.
What you'll learn in this episode:
- Building Effective Content Teams: Discover Vanessa's insights on assembling a high-performing content marketing team, including key roles and functions essential for success.
- Content Strategy Development: Learn how to set a robust content strategy aligned with your company's objectives and audience needs.
- Content Creation and Distribution: Understand the importance of creating compelling content and the various channels for effective distribution.
- Role of Subject Matter Experts: Gain knowledge on when and why to hire subject matter experts, especially in niche industries, to ensure authenticity and resonance with your audience.
- AI in Content Marketing: Explore how AI technologies, like generative AI, are shaping content creation and how they can be used to augment human creativity and efficiency.
- Balancing Budget and Team Building: Vanessa shares strategies for building a content team with budget constraints, including the roles to prioritize and how to leverage AI tools.
- Outsourcing Content Creation: Learn about the benefits of outsourcing certain content functions, particularly writing, and how to effectively manage freelancers to align with company objectives.
This episode is a treasure trove of insights for anyone looking to excel in content marketing, from building a dynamic team to integrating cutting-edge technologies like AI. Vanessa's expertise in the field offers practical advice and strategies that are indispensable in today's fast-evolving digital landscape.