Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How to Turn Webinars into Narrative Gold
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Masset - Content Amplified
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Season 1
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Episode 28
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Welcome back to another episode of Content Amplified. In this episode, we interview Brooke Andrus, a content marketing expert with a rich background in journalism and healthcare marketing.
What you'll learn in this episode:
- Transitioning from Journalism to Marketing: Discover Brooke's journey from a community news reporter to a content marketing maestro, learning how to leverage storytelling skills in different industries.
- Evolution in Content Marketing: Gain insights into Brooke's experience at WebPT, where she played a pivotal role in growing the content marketing function and embracing thought leadership.
- Repurposing Content for Impact: Learn Brooke's strategies for transforming non-narrative content like webinars into engaging, story-driven pieces, enhancing your repurposing strategy.
- The Art of Crafting a Narrative: Understand how to extract key themes from various content formats and weave them into captivating stories that resonate with audiences.
- Utilizing SEO and FAQs: Brooke shares her expertise on creating FAQ blog posts from webinar content, maximizing long-tail SEO benefits, and generating future content ideas.
- Balancing Multiple Narratives: Discover how to maintain focus on a single narrative in a piece of content while skillfully linking to related topics and discussions.
- Improving Narrative Writing Skills: Brooke emphasizes the importance of reading high-quality journalistic content to hone narrative writing skills and stay connected with storytelling roots.