Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How and why you should use expert sources in your content marketing
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Welcome back to another episode of Content Amplified.
In this episode, we interview Michaela Mendes, an experienced content marketer with over 12 years of expertise. Michaela discusses the importance of using expert sources in your content to make it truly stand out and provide value to your audience.
What you'll learn in this episode:
- The evolution of information accessibility and why simply providing information is no longer enough in content marketing.
- Strategies for finding and connecting with experts to enhance your content with unique insights.
- Tips on approaching internal experts within your company for contributions to your content.
- The value of asking thought-provoking and controversial questions to gather distinct perspectives for your content.