Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How to get the most out of your content marketing budget
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Masset - Content Amplified
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Season 1
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Episode 12
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Welcome back to the Content Amplified Podcast!
In this episode, we sit down with Kevin Doherty, Senior Manager of Content Marketing at Alma, to discover how to get the most out of your content budget.
Highlights you can get from this episode:
- Determining the right amount of resources for content marketing
- Initiating conversations about budget allocation and justifying the ask
- Strategically breaking down budget allocation for marketing content
- Effective presentation methods for securing budget approval
- The role of AI in content creation and Alma's unique approach