Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Can Marketers Win with First Party Data?
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In this episode, we interview Tom Limongello, an expert in retail media and data strategy, to explore the evolving world of first-party data and its impact on marketing.
What you'll learn in this episode:
- Why first-party data is crucial in a post-cookie world
- How retail media brands are adapting to data privacy changes
- Practical strategies for connecting first-party data to the marketing funnel
- Trusted sources for acquiring and merging high-quality data
- How to measure effectiveness and improve attribution in marketing
- Balancing paid media with brand awareness strategies
This conversation is packed with insights for marketers navigating the complexities of data, attribution, and privacy in a rapidly changing landscape. Tune in now!