Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Why Are Marketers Afraid of Demos?
In this episode, we interview Dr. Chase Cunningham, a retired Navy cryptologist and cybersecurity expert turned marketing strategist. Chase shares his unique insights on why marketers hesitate to offer software demos and how that reluctance may be hurting their sales.
What you'll learn in this episode:
- Why restricting software demos can derail the sales process
- The disconnect between marketing metrics and real conversion value
- How automated demos can streamline the buyer journey
- The role of sales teams in a demo-driven approach
- How to convince leadership to embrace a demo-first strategy
Chase breaks down the barriers to better marketing and sales alignment—don’t miss this conversation!