Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Can personalization scale without losing impact?
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Masset - Content Amplified
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In this episode we interview Danielle Erwin Colvin, VP of Marketing at Bridgeline. Danielle shares her journey from running a branding agency to leading marketing efforts focused on helping marketers connect with their audiences.
What you'll learn in this episode:
- How clean data is the foundation of scalable personalization
- Ways AI can transform search bars and chatbots into personalized experiences
- Real-world examples of personalization boosting conversions and engagement
- Strategies to leverage search data for content personalization
- Tools and technologies that simplify scaling personalized marketing