Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
Are You Trapped in Generic Content?
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Masset - Content Amplified
In this episode we interview Kimberly Hallman, Senior Vice President of Institutional Marketing at 160over90, a branding and cultural marketing agency. Kim works with colleges and universities to help them articulate their unique identity and communicate with clarity and impact.
What you'll learn in this episode:
- How to recognize the signs of diluted, broad messaging that fails to connect
- A four-part strategic framework to recalibrate your content with intention and authenticity
- Why trend-chasing can fracture your brand voice and how to avoid it
- How to differentiate your brand by owning a distinct point of view
- Why anchoring your strategy in story arcs builds resonance over time
- The power of using internal alignment and audience prioritization to drive effective messaging
- How to turn a negative review into a brand-defining statement