Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
The RopeBridge Marketing Analogy.
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Masset - Content Amplified
In this episode we interview Elizabeth Nerland, Senior Director of Strategic Communications at Chugach Government Solutions.
What you'll learn in this episode:
- How to organize your marketing channels using the ROPE framework: Rented, Owned, Paid, and Earned media
- Why relying solely on rented platforms like social media puts your business at risk
- The importance of owning your audience through websites and email lists
- How to strengthen your “bridge” with tools like CRM, CMS, automation, and strategy
- The hidden dangers of weak content and how it breaks customer trust
- Why marketers should think in terms of multiple bridges for different personas
- A powerful mindset shift: viewing content strategy as a responsibility, not just a task