Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
What Content Do Partners Actually Use?
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Masset - Content Amplified
In this episode we interview Kaitlin Waite, Director of Global Partner Marketing at Expel.
What you'll learn in this episode:
- How to craft content partners actually want to use—not just what marketing wants to give them
- Why personalized outreach often beats automated newsletters
- The two content formats partners request most—and why one is surprisingly underused
- How to build a feedback loop when you're short on tools or team size
- Tips for striking the right content cadence so you stay relevant without overwhelming
- Why sales enablement should guide your partner content strategy