Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Are You Telling the Right Story? In the Right Way?
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Masset - Content Amplified
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In this episode we interview Joseph Lapin, founder of Campbell Learn, and Daniel Liebeskind, co-founder and CEO of Topia.
What you'll learn in this episode:
- Why storytelling isn’t just marketing fluff—it’s essential for business success, especially in higher education.
- How narrative can dramatically reduce customer acquisition costs and increase lifetime value.
- The transformative role of technology—like AI, virtual reality, and spatial computing—in reshaping how stories are told and experienced.
- Why multiplayer storytelling is the next frontier in both education and enterprise.
- What businesses can learn from the entertainment industry’s lead on immersive experiences.
- Why failing to evolve your storytelling strategy could leave your brand invisible to future generations.